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Effy Hematian is a professionally trained engineer who has been designing innovative and distinctive jewelry, unique to the EFFY line, since 1979. Effy built his brand around the ideals of family and community, carefully designing jewelry both with high-quality characteristics and exquisitely creative vision.

Effy utilizes over 150,000 carats of gemstones every year within his line of jewelry and provides consistency matched with integrity in his dedicated selections of rubies, sapphires, and emeralds. 

EFFY jewelry is unique and customers may find it quite unusual to see the same piece twice. With over one million distinct pieces, EFFY creates an experience like no other and helps customers to feel individualized with the chances of their friends having the exact same piece slim to none. EFFY can fit any occasion as well. Diamond pieces, as well as precious gemstone creations, make that casual evening, fancy night, wedding, or anniversary something special to remember. With EFFY jewelry, you can stand out in the crowd, no matter where that may be. 

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We are excited to be opening our doors and resuming normal business hours starting Monday, May 4th!


We want to ensure our customers that we will be taking all of the correct steps to keep our customers and staff safe during this time. We are looking forward to serving each of you for Mother’s Day!